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Product best practice

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226 Topics
R
rene.hansApprentice
posted in Product best practice
Google Ads integration

I was recently contacted directly by Google to pilot with them for a new ads product. This is apparently more than sending the rates, availabilities... from MEWS to Google - something a lot of hotels running MEWS might already have. The bottom line is spending money based a on cost per click / commission model to rank higher as the OTAs and generate more revenue (which is Google’s promise, at least main assumption). I’m wondering how I can measure direct bookings related from a Google campaign? We run the integrated MEWS booking engine. Without being able to report on the success of a campaign I’m not willing to spend any incremental budget on that. Is anybody familiar with this topic and can help me regarding the backend integration? Thanks

3184
CharlieDelamare
Mews Employee
Community-widget-Referral-Program

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