All About Unfold

Unfold 2026 was a big one.On 27 May, over 700 hoteliers, innovators, and partners came together at the Muziekgebouw in Amsterdam for a day of talks, product news, and good conversations. Whether you were there on the day or caught the stream, here's a quick recap.Mews OS: the big newsThe headline announcement was the Mews Operating System. The idea is simple: most hotels run on eight to ten separate tools that barely talk to each other. Mews OS brings the main layers into one AI-native platform.Want to know more? Watch the announcement here.An Uber integration is coming too. Staff will be able to request rides for guests and have the cost billed straight to the room folio. Pilot coming later this year.What was on the agendaSessions spanned four themes:Tech and innovation: AI and what's real vs hype, the Mews product and fintech teams walking through what they've been building, and SiteMinder's Leah Rankin on connected stacks vs siloed systems. Growth and profitability: A forward-lookin

Hi Community 🤩The Unfold Awards celebrate Mews customers making a meaningful impact on operations, revenue, teams, guests and the wider hospitality industry. And now that Unfold 2026 has taken place in Amsterdam, it’s time to give a huge round of applause to this year’s winners.From smarter operations to unforgettable guest experiences and inspiring leadership, this year’s winning entries showed just how much innovation, creativity and care exists across the Mews Community.Watch the full award ceremony here: Mews Unfold Awards 2026  ✨ Meet the winners🛎️ Operational Impact: 9dots, Germany9dots took the win in Operational Impact for showing how smart workflows, strong integration and a guest-focused approach can make day-to-day operations smoother for both teams and guests.📈 Revenue Impact: Paradise Resort Gold Coast, AustraliaParadise Resort Gold Coast won Revenue Impact with a bold, data-driven approach to pricing, discovery and business growth that delivered impressive commercial r

  Unfold 2026 is being streamed around the world – and you're invited to watch from wherever you are.On May 27, you'll get the biggest ideas in hospitality beamed straight to your screen. The kind of moments and advice that actually change how you think about running a hotel. To tune in, sign up for a virtual ticket at: https://www.mewsunfold.com/ Set an alarm for your start time:🇪🇺 9:55 AM CEST🇬🇧 8:55 AM BST🇺🇸 3:55 AM EDT🇯🇵 4:55 PM JST🇦🇺 5:55 PM AEST

Unfold 2026 has officially sold out. But even though there’s no more room at the Muziekgebouw Amsterdam, you can still get a front row seat to hospitality tech’s most innovative event.Get a free virtual ticket where you can watch all the day’s sessions on your laptop from the comfort of your chair/couch/hammock.That means you’ll be the first to see our biggest product launch yet, alongside an incredible line-up of speakers and topics.Get your virtual ticket here: Unfold Amsterdam 2026 - Mews Here’s Matt telling us why you need to be there 👇  

Over the past few weeks, Mews customers from around the world have submitted their entries for the 2026 Unfold Awards — and the stories have been incredible.From bold innovation to creative guest experiences and meaningful operational improvements, the nominations showcase just how much the hospitality industry continues to evolve.Now comes the difficult part: choosing the finalists. Cast your voteVoting is officially open, and this is your chance to help decide which stories deserve the spotlight.Take a few minutes to watch the entries, get inspired, and vote for your favourites before the polls close on 8 April.👉 Watch the nominated videos and cast your vote to support your favourites before the deadline. What happens next?The top three entries in each category will become the official finalists. Then, our judging panel will review the submissions and choose the winners, who will be celebrated live at Mews Unfold.But who makes it to the final stage is entirely up to the community. J

Hi Community 🤩The Unfold Awards celebrate standout Mews customers making a real impact on hotel teams, guests and the wider hospitality industry. Now in their third edition, voting is open to the hospitality community for the first time.🌟 Don’t miss the chance to step into the spotlight and let your work shine! Showcase how you used Mews, AI, or other hotel technology to drive innovation or change – and show the measurable impact it made. All Mews customers are eligible. Unfold Award submissions are open until February 28th. 🏆 2026 Award Categories: Operational Impact Revenue Impact Team Impact Guest Impact Hospitality Impact LeaderThe public vote will decide the three finalists in each category. Voting opens on March 9th and closes on April 8th, after which our panel of esteemed judges will review the submissions and choose the winners.To learn more about the award categories and how to submit your nomination, take a look at this article: 🌟 Nominations are open for the Unfold Awar

Hi Community! 🌟We’re beyond excited to bring back our favourite day of the year — the one where hospitality dreamers, doers, and innovators come together to peek into the future. Clear your schedule for May 27th, 2026 and join us in Amsterdam for a full-on power-day of ideas, inspiration, and unforgettable conversations.🎟️ Tickets are officially live — but guess what?As a valued member of our Mews Community, you get free access. Just use this code: Unfold-CommunityHop over to the Unfold website to grab your spot, and stay tuned — the lineup of speakers, agenda, and surprises will be dropping soon.Pack your curiosity (and maybe your comfy networking shoes). We can’t wait to shape the future of hospitality with you in Amsterdam. 🌍💫Let’s Unfold what’s next, together!Why should you attend? Be a leader, not a follower. Dozens of unique presentations, panels and breakout sessions will inspire you to rethink what’s possible with your property. Actionable takeaways, future-thinking, networ

Hey community 👋 Big news: Unfold 2026 is heading to Amsterdam on May 27th, 2026,  and registrations are already open! 🎟️ Grab your free hotelier ticket using this exclusive code: Unfold-Community → Register here.  But that’s not all… we don’t JUST want to see you at Unfold,  we want to celebrate you on stage! 🏆 We’re thrilled to announce that nominations for the Unfold Awards 2026 are officially open!  🏨 What are the Unfold Awards? The Unfold Awards recognize the amazing achievements of Mews customers, shining the spotlight on those making a meaningful impact on hotel operations and staff, revenue, guests and our industry. This is the third edition of the awards, and for the very first time voting is open to the hospitality community.  🏆 2026 Award Categories:  Operational Impact: This is for hotels that have transformed their day-to-day operations through smarter, more efficient processes. Whether it’s streamlining housekeeping or optimizing workflows, this award celebrates opera

Dear Community, it is time for Unfold 2025 Unpacked!Read about the highlights below and find a detailed version here. A note from Matt and RichardUnfold 2025 was, above all else, a reminder of what a privilege it is to partner with so many incredible hoteliers and technology experts.It's such a joy to come together and celebrate our collective successes as we continue to seek new and innovative ways to move our industry forward. This year's event was a timely reminder that unique hospitality comes from people. Only by empowering staff and working together can we create unforgettable experiences.Thank you to everyone who joined us on the day, and to all those who help us push for more. Five key takeaways from Unfold✨ Hospitality is a verbHospitality isn’t something you offer – it’s something you do. Craft moments that are personal, meaningful and unforgettable.🤝 Personalization demands trustTrue personalization builds connection, but only when it’s rooted in respect. Data is powerful,

Hi Community!Mews Unfold is back, and this year promises to be the most transformative yet. Scheduled for April 30, 2025, in Amsterdam, this one-day event is a must-attend for hoteliers, innovators, and visionaries eager to shape the future of hospitality.​Why Attend?Unfold 2025 isn't just another industry conference—it's a catalyst for change, with over 700 hoteliers and hospitality experts expected. Need a reason to say yes? Wait until you see what we’ve lined up. ✨ After an Introduction from Mews Founder, Richard Valtr, and CEO, Matt Welle, you can look forward to the following sessions:🌎 Navigating new frontiers together: Exceptional experiences and lasting impactExpand to see who’s speaking! 👇Speakers: Monica Galetti (Chef & TV Presenter), Matthijs Welle (CEO, Mews), Richard Valtr (Founder, Mews)  🤖 The spirit of hospitality in the age of automationExpand to see who’s speaking! 👇Moderator: Bashar Wali (Founder + Chief Executive Officer, This Assembly),Speakers: Dina Belon

Dear Mews Community,We’re thrilled to invite you to Mews Unwind, an exclusive evening just for our valued customers! Join us on Tuesday, April 29, from 5 to 8 PM at the beautiful SkyBar Malabar in Hotel Jakarta, Amsterdam. 🌆 This intimate gathering offers a perfect opportunity to unwind before the excitement of Unfold 2025. Enjoy complimentary drinks 🍸 and delicious canapés 🍡 as you connect with fellow hoteliers, innovators, and visionaries in a relaxed atmosphere without any sales push.Spaces are limited, so be sure to register today!🥂Last year’s Unwind was a hit, filled with fantastic conversations and new friendships. This year promises to be even better! Don’t miss your chance to deepen your connections within the Mews Community and share stories with your peers. 🤝We can’t wait to see you in Amsterdam! 🌟The Mews Community Team

We’re really excited to announce that Monica Galetti is this year’s headline speaker for Unfold 2025.Monica Galetti is a renowned Chef and television personality known for her role as a judge on MasterChef: The Professionals and Amazing Hotels: Life Behind the Lobby.In other words, someone who understands the value and importance of incredible hospitality experiences.Monica’s session is set to be the icing on the Unfold 2025 cake. 🍰The other important ingredient is forward-thinking hoteliers like you!Explore the website to find out more and secure your ticket.Don’t forget to use our community promo code: Unfold-Community 

It’s here!  We’re thrilled to announce the return of Unfold, our annual event that’s all about exploring the future of hospitality. Mark your calendars for April 30th 2025, and join us in Amsterdam for one jam-packed day of inspiration, innovation, and connection.This year’s event promises to be bigger and bolder than ever, with a focus on the trends and technologies shaping the guest experience, operational excellence, and sustainability in hospitality. Whether you’re a hotelier, property manager, or industry enthusiast, this is your chance to connect with like-minded professionals and gain actionable insights to elevate your business.Tickets are already on sale, but as a valued member of our community, we’re giving you free access with the code: Unfold-Community.Don’t miss out! Visit the official Unfold website to secure your spot and stay tuned as we reveal the agenda, speakers, and more exciting details in the coming weeks.Get ready to Unfold the future with us in Amsterdam! 

Submissions are now closed. Awards took place in May 2025 in Amsterdam at Unfold.   Nominations are open for the Unfold Awards 2025 The world is full of remarkable hoteliers – and the Unfold Awards celebrate some of the best. The awards, now in their second year, recognise the amazing achievements of Mews customers, shining the spotlight on those who help to move our industry forward. Award categories  There are five awards up for grabs, and all Mews customers are eligible. Take a look through the categories and see where you fit in.  Most Innovative BrandThis award celebrates properties at the forefront of hospitality innovation, transforming operations and experiences through powerful, tech-driven solutions. These leaders do more than just adopt new tools, they fully embrace new ways of working to optimize workflows, drive efficiency and elevate every aspect of hotel operations.   We want to hear how your property has harnessed Mews alongside other tech solutions to redefine what’s p

Introducing the inaugural Mews Unwind, an exclusive gathering for our valued customers. The night before Unfold, enjoy complimentary drinks, snacks, and great conversations with fellow hospitality professionals.This evening is dedicated to celebrating, connecting, and unwinding. There are no sales pitches, just an opportunity to engage with and learn from the Mews Community in a relaxed setting.Spaces are limited, so make sure to RSVP and secure your spot. 👈Tuesday, May 28, 5:00 PM - 8:00 PM We can't wait to see you there! 🌟🥂

Join us in shaping the future of hospitality with Niko Karstikko, CEO and Co-Founder of Bob W., an innovative affordable luxury hospitality brand. Discover how they blend the best of hotel experiences with the comfort of short stays, offering fully kitted-out apartments and authentic local knowledge.In a recent interview with Mews Founder Richard Valtr, Niko delves into technology, scaling strategies, guest loyalty, and more. Their success story, from opening their first property in 2018 to expanding across 17 cities in Europe, is truly inspiring.For a deeper dive into Niko's insights, book your ticket for Mews Unfold 2024 in Amsterdam on 29th May. Don't miss the chance to hear firsthand how technology is revolutionizing the hospitality industry.Read the full interview with Niko Karstikko here.🎟️ Get your ticket now and be part of the conversation!

Join us at Mews Unfold 2024, the premier hospitality technology forum hosted by Mews Hospitality Cloud. This curated event, designed by hoteliers for hoteliers, promises to inspire innovation, offer practical solutions, and foster industry collaboration.Here’s what our CEO, Matt Welle, is looking forward to at Unfold 👇There is still time to get your tickets - head to the main website to reserve your seatAnd, don’t forget your 25% off code, Unfold-HospitalityNet For more details, visit the official event page: Mews Unfold 2024.

Join us as we delve into the future of hospitality with Dimitris Manikis, President of Wyndham Hotels and Resorts. In a compelling conversation, Dimitris shares his unparalleled insights into the industry's evolution, emphasizing the delicate balance between technology and human interaction.For a comprehensive exploration, delve into the original article here: Shaping Hospitality’s Future with Dimitris Manikis of Wyndham Hotels. Be sure to secure your spot at Unfold and witness Dimitris' illuminating insights firsthand. Don't miss out on this opportunity to be part of the transformative discussions shaping the hospitality landscape.

👟 The countdown is on…🏆 Don't forget to submit your entry for the Unfold Awards 2024👉 For more information, visit https://mewsunfold.com/awards🗓️ Entries close Friday 26th April. 🍀 Good luck!

Nominations are open for the Unfold Awards 2024  The world is full of remarkable hoteliers – everyone here in the Mews Community is proof – and it’s time to celebrate that. 👑The Unfold Awards recognise the amazing achievements of Mews customers, shining the spotlight on those who help to move our industry forward. This article will tell you everything you need to know about how to enter, the award categories and the prizes at stake. Let’s start with the awards.  Award categories  There are five awards up for grabs, and all Mews customers are eligible. Take a look through the categories and see where you fit in.  Most Innovative Guest Experience  Remarkable guest experiences don’t just happen – they require the hard work and innovation of forward-thinking hoteliers and industry-leading technology. That’s where you come in.   This award recognizes those setting a new standard of guest experiences, consistently going above expectations. So, tell us how you and your team are crafting memo

We had the chance to catch up with another guest speaker who will be joining us at Unfold next week! Klaus Kohlmayr is the Chief Evangelist and Development officer at IDeaS. He has been challenging the status quo on pricing and revenue management for the last 20+ years. His areas of expertise include thought leadership, technology partnerships, strategy, and innovation, giving us a variety of topics to discuss.Let’s start with your long-running hospitality journey.  I’ve been in hospitality since I was 15 when I started attending hotel school and learning the art of hospitality. I worked in many hotels and moved through most hotel departments, eventually reaching revenue management. The reason I love hospitality is the people and the opportunity it’s provided me to travel the world.  IDeaS is driven by service and hospitality attitude. So even though I’m working for a software company, we still pride ourselves on being people-first and valuing our clients.   What do you think the new s

Exciting news, Mews Community, 🌟Mews Unfold is making a comeback! 🎉We're thrilled to invite all forward-thinking hoteliers to join us in the vibrant city of Amsterdam in the amazing Muziekgebouw venue on the 29th of May 2024. Anticipating over 900 attendees, this event promises a myriad of opportunities for inspiration in the world of hospitality.🎤 But wait, there's more! We have a few spots open for speakers, and we're reaching out to our talented community members. If you have a passion for sharing insights and innovations in hospitality, we want to hear from you! 👥 And of course, we're planning some special activities and networking sessions exclusively for our community members - stay tuned for more updates! Take advantage of early bird tickets now to ensure you don't miss out on this incredible experience.For all the details visit https://mewsunfold.com/.Let's unfold a new chapter together at MewsUnfold 2024! 🚀

Hello and welcome to the online community for Unfold!All About Unfold 👈 Everybody’s got a seat here, subscribe to this Unfold sub-community and let’s get started!Introduce yourselfIf you’re attending, reply in this thread and introduce yourself.  Share a bit about what session you’re most looking forward to and what you want to get out of the day and start connecting with others who will be at Unfold too. 👫 So here we are to:Meet others who are attending UNFOLD this year with us 🤝 Get ahead and kick off discussions around the featured topics and sessions right here and now 🤔 Maybe we could sync right here to grab some lunch or a coffee in the session-breaks? ☕If you’re not able to be there in person, no worries, you can still take part in these discussions and meet some other folks.This is the place for all of that to happen. 👍