Product best practice

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151 Topics

R
rene.hansApprentice
posted in Product best practice

Google Ads integration

I was recently contacted directly by Google to pilot with them for a new ads product. This is apparently more than sending the rates, availabilities... from MEWS to Google - something a lot of hotels running MEWS might already have. The bottom line is spending money based a on cost per click / commission model to rank higher as the OTAs and generate more revenue (which is Google’s promise, at least main assumption). I’m wondering how I can measure direct bookings related from a Google campaign? We run the integrated MEWS booking engine. Without being able to report on the success of a campaign I’m not willing to spend any incremental budget on that. Is anybody familiar with this topic and can help me regarding the backend integration? Thanks

4
CharlieDelamare
Mews Employee
1 year ago

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