Hi Community!
Mews Unfold is back, and this year promises to be the most transformative yet. Scheduled for April 30, 2025, in Amsterdam, this one-day event is a must-attend for hoteliers, innovators, and visionaries eager to shape the future of hospitality.
Why Attend?
Unfold 2025 isn't just another industry conference—it's a catalyst for change, with over 700 hoteliers and hospitality experts expected.
Need a reason to say yes? Wait until you see what we’ve lined up. ✨
After an Introduction from Mews Founder, Richard Valtr, and CEO, Matt Welle, you can look forward to the following sessions:
🌎 Navigating new frontiers together: Exceptional experiences and lasting impact
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🤖 The spirit of hospitality in the age of automation
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Speakers: Dina Belon (President, Staypineapple), Sarah Doyle (VP Global Brand Leader, Design Hotels), Leila Jiwnani (Director and Head of Hospitality & Leisure, Deloitte), Richard Valtr (Founder, Mews)
📈 How to unlock productivity
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Speakers: Carlo Del Mistro (Chief Digital Officer, Ennismore), Bryson Koehler (CEO, Revinate), Ms. Valerie Parkes (Sr. Director, Business Relationship Management, Choice Hotels), Matthijs Welle (CEO, Mews)
🚀 Transform your revenue potential
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Speakers: Luca Bovone (Founder, Habyt), Joe Pettigrew (Group Chief Commercial Officer, L+R Hotels), Kevin Machefert (CEO, Machefert), Chris Hemmeter (Managing Director, Thayer Ventures)
💡 Tech as an enabler
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Speakers: Alessandro Bottero (Director of Data Strategy & Analytics, Lark), Halima Aziz (Head of Hotels, Criterion Hospitality), Bendix Urlbaer (Account Executive, Canary Technologies)
🔄 Change is inevitable
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Speakers: Sven Ellingsen Ephithite (Director of Tech Hotel Openings & Systems, Strawberry), Dan Woods (Vice President of Sales, Event Temple), Rogier Braakman (CEO, Mr Green Boutique Office)
📊 Workshop: Why revenue management matters?
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Speakers: Paul Rantilla (SVP & CRO, Hospitality, Plusgrade), Alexander Edstrom (Senior Director Global Business Development, Mews)
🎯 Big bets that pay off: bold innovations and personalised experiences
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Speakers: Victoria Fischer (Chief of Intelligence, Penta Hotels Worldwide GmbH), Marius Donhauser (Founder & CEO, hotelkit), Goedele Van Der Straeten (Digital Guest Experience Transformation Manager, Radisson Hotel Group)
🎨 Guest-centric design – design with purpose
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Speakers: Aziz Temimi (Founder, Maison Mere), Luka Berger (Founder & CEO, Flexkeeping), Nicole Torbiörnsson (Director of Sales and Reservations, Ett Hem)
💳 Workshop - Payments and fintech
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🏆 How to win 2025 with Mews
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🎤 Closing Session
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🏅Unfold Awards 2025
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🎉 The Mews Unfold Party
After a busy day, you deserve to unwind — drinks, DJ, dancing and most importantly, plenty of time to get to know your peers.
How to Register
Tickets are now available, and as a valued member of the Mews Community, you can register here and use the code Unfold-Community for free access!
Join us in Amsterdam and be inspired, be innovative, and be part of the future.