Hi Community!
Mews Unfold is back, and this year promises to be the most transformative yet. Scheduled for April 30, 2025, in Amsterdam, this one-day event is a must-attend for hoteliers, innovators, and visionaries eager to shape the future of hospitality.
Why Attend?
Unfold 2025 isn't just another industry conference—it's a catalyst for change, with over 700 hoteliers and hospitality experts expected.
Need a reason to say yes? Wait until you see what we’ve lined up. 
After an Introduction from Mews Founder, Richard Valtr, and CEO, Matt Welle, you can look forward to the following sessions:
Navigating new frontiers together: Exceptional experiences and lasting impact
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The spirit of hospitality in the age of automation
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Speakers: Dina Belon (President, Staypineapple), Sarah Doyle (VP Global Brand Leader, Design Hotels), Leila Jiwnani (Director and Head of Hospitality & Leisure, Deloitte), Richard Valtr (Founder, Mews)
How to unlock productivity
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Speakers: Carlo Del Mistro (Chief Digital Officer, Ennismore), Bryson Koehler (CEO, Revinate), Ms. Valerie Parkes (Sr. Director, Business Relationship Management, Choice Hotels), Matthijs Welle (CEO, Mews)
Transform your revenue potential
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Speakers: Luca Bovone (Founder, Habyt), Joe Pettigrew (Group Chief Commercial Officer, L+R Hotels), Kevin Machefert (CEO, Machefert), Chris Hemmeter (Managing Director, Thayer Ventures)
Tech as an enabler
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Speakers: Alessandro Bottero (Director of Data Strategy & Analytics, Lark), Halima Aziz (Head of Hotels, Criterion Hospitality), Bendix Urlbaer (Account Executive, Canary Technologies)
Change is inevitable
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Speakers: Sven Ellingsen Ephithite (Director of Tech Hotel Openings & Systems, Strawberry), Dan Woods (Vice President of Sales, Event Temple), Rogier Braakman (CEO, Mr Green Boutique Office)
Workshop: Why revenue management matters?
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Speakers: Paul Rantilla (SVP & CRO, Hospitality, Plusgrade), Alexander Edstrom (Senior Director Global Business Development, Mews)
Big bets that pay off: bold innovations and personalised experiences
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Speakers: Victoria Fischer (Chief of Intelligence, Penta Hotels Worldwide GmbH), Marius Donhauser (Founder & CEO, hotelkit), Goedele Van Der Straeten (Digital Guest Experience Transformation Manager, Radisson Hotel Group)
Guest-centric design – design with purpose
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Speakers: Aziz Temimi (Founder, Maison Mere), Luka Berger (Founder & CEO, Flexkeeping), Nicole Torbiörnsson (Director of Sales and Reservations, Ett Hem)
Workshop - Payments and fintech
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How to win 2025 with Mews
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Closing Session
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Unfold Awards 2025
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The Mews Unfold Party
After a busy day, you deserve to unwind — drinks, DJ, dancing and most importantly, plenty of time to get to know your peers.
How to Register
Tickets are now available, and as a valued member of the Mews Community, you can register here and use the code Unfold-Community for free access!
Join us in Amsterdam and be inspired, be innovative, and be part of the future.