Mews RMS - Atomize

Whether you’re an experienced revenue leader or just starting to adopt more automated practices, Atomize Revenue Management System gives you the intelligence and operational agility you need to deliver revenue growth. This article gives you an overview of Atomize, explains its core capabilities and links you to deeper guides and step-by-step help. Let’s start with the basics.  What it is Atomize is an AI-powered revenue management system designed for hotels of every size – from single-property independents to global chains. It monitors internal and external signals – like historical booking data and competitor rates – to recommend or automatically set optimal prices. The result: rates that stay competitive, profitable and closely aligned with live market conditions – and your pricing strategy.  How it works  Atomize analyzes data from multiple sources inclu

We’re introducing a new update that puts you in charge of who appears in your compset in Atomize, a Mews company. This helps you keep your competitive view accurate, relevant and aligned with your pricing strategy as your market and positioning evolve. What this update unlocks  Choose up to five strategically selected competitors. Five is the right amount to reflect your market accurately without the noise and complexity of oversized compsets.  You can now choose the source of your competitor pricing: either Booking.com or Expedia. So you’re always working with reliable, like-for-like data.  Edit your compset directly in Atomize without needing a support ticket. You can fine-tune who you benchmark against to reflect your competitive environment and update it anytime.  Further fine tune how we shop competitor rates, deciding whether to shop refundable or non-refundable, and base the

Meet Fiona. She’s smart, capable — and overwhelmed. And she’s not alone. Like thousands of revenue managers around the world, she’s juggling shifting demand, complex pricing decisions, and clunky, disconnected tools every day. At Mews Unfold, I shared a vision for a better future — one where Fiona doesn’t have to fight against outdated systems anymore, because her tech finally works with her, not against her. 🎥 Watch the Unfold keynoteIn my Unfold presentation, I shared what’s next for Atomize, now part of Mews. Check it out here:  One continuous platform, built for modern hospitalityWe’re moving from two connected systems to one continuous experience.This isn’t just about tighter integration — it’s a step-change in how hotels manage operations and revenue together. Here’s what that means

Hey Mews Community! Curious about how revenue management is evolving?  👀 Our CEO, Matt, recently shared his perspective on the changing role of the revenue manager, including:  Why revenue management isn’t just about rooms anymore  How technology is reshaping the role into something far more strategic  If you’re a GM, owner, or revenue leader looking to stay ahead of the curve, this one’s for you. Watch the full video here 👇 Curious about what Atomize could do for your business?  You can learn more here. Or

Busy? Want answers fast? That’s why we built Rory - a smart help bot built right into Atomize, ready to give you answers right when you need them. Whether it’s a quick how-to, a feature question, or a troubleshooting moment, Rory’s got you. And here’s the best part: Rory has access to every piece of Atomize documentation. If there’s an answer, Rory can find it - faster than you can open a support ticket. Common Rory use cases  When do price recommendations happen?  How are price recommendations generated/calculated?  Understand the reason behind a price recommendation for a specific date.   Why you’ll love using Rory  Knows everything we know – Rory taps into our full library of documentation, guides, and resources.  Answe

Hi everyone, I'm Alexander, part of the sales team here at Mews. Every day, I speak to hoteliers who are doing everything right – smart strategy, great guest experience, solid tech. But when we get to revenue, I often hear the same thing: “Our RMS works well enough.” In 2025, “well enough” usually means pricing is still partly manual, there's friction between systems, and forecasts are short term. And that means missing out on revenue you should be capturing. The good news? You’re already using Mews, so the fix is closer than you think.  Meet Atomize. The future-proof RMS built for Mews. Atomize isn’t just integrated with Mews. It’s becoming part of it. Planned to be fully built within Mews in 2025/6, hotels using both will get more than a smoother connection. They’ll get fully aligned pricing and operations, with one platform powering it all. 

Big news: we’re evolving how rate management works in Mews - and it’s going to make your life a whole lot easier. If you’ve ever found yourself juggling dozens of base rates just to manage different seasons, taxes, or guest types, this update is for you. We're moving toward a "Single Base Rate" model that gives you more control, less complexity, and full compatibility with Revenue Management Systems (RMS) - including Atomize. What’s changing? Right now, many hoteliers are forced to create multiple base rates just to support variations like: Seasonal differences in pricing  Guest-specific tax rules (like veterans or government exemptions)  Per-guest adjustments on corporate or special rates This bloats your setup, makes rate management harder, and blocks optimization by RMS tools that are designed to work with just one or a few base rates. We’re fixing that. The

You might’ve noticed something new. Atomize now looks more like Mews. That’s not just a fresh coat of paint - it’s a sign of what’s next. Mews and Atomize are one team, one platform, and we’re building something bigger: a fully connected way to manage your property and grow your revenue, all from a single system. One platform. One supplier. One less headache. What does this mean for you?  One supplier instead of two. That’s fewer contracts, fewer tools, and fewer headaches.  A shared roadmap between your PMS and RMS - so new features arrive faster, with no clunky handoffs.  Seamless data connection: Pricing decisions informed by real-time performance, availability, and guest behavior data.  Why revenue automation matters Still managing rates manually? That means slower reac

No more switching tools. No more remembering another password. You can now open Atomize, a Mews company directly from your Mews dashboard - and that small change opens up a whole new level of efficiency. One platform. One login. One less thing to worry about. This tighter connection isn’t just about convenience - it’s a better way to run your business. Here’s what you get:  Fewer vendors. One contract, one team, one platform.  Faster innovation. Mews and Atomize now share a roadmap - so improvements roll out faster.  Smarter decisions. Atomize uses live Mews data - performance, availability, guest behavior - to optimize pricing in real time.  Still pricing manually? Let’s fix that. Manual rate setting is slow, stressful, and frankly, outdated. Atomize takes care of it automatically, adjusting

Tired of juggling duplicate rates just to handle seasonal pricing? Now you don’t have to. With our latest update, you can create dependent rate offsets that vary by dates—helping you account for seasonality while keeping your rate strategy clean, flexible, and revenue-focused. What’s new  Set dependent rates by check-in date: Apply different pricing rules for different seasons or events—without affecting dates that don’t need changes.  No more duplicate rates: Say goodbye to endless rate copies for seasonal pricing. One dependent rate can now handle seasonal adjustments, reducing clutter and simplifying management.  Room-level adjustments made easy: Tailor pricing for different room types without extra steps.  Faster updates, directly in the grid: Adjust seasonal pricing on t

In a data-driven world, going with your gut on revenue decisions is risky - whether you manage an independent property, a multi-hotel group, or a franchise. Group business can be a profit driver or a silent drain on your RevPAR and TrevPAR. The difference? Knowing when to accept and when to walk away. Here’s how to evaluate group vs. transient bookings so you can make every booking count.  Why consider group bookings?  Predictable revenue: Groups book in advance, locking in occupancy and creating a stable base.  Filling low-demand gaps: Many groups book during off-peak midweeks or low seasons, filling beds when you need it most.  Ancillary spend: Groups often spend on meeting spaces, catering, and events - driving revenue beyond the room.  Lower distribution costs: Direct bookin

Let’s get your pricing back on track If your price recommendations feel a bit off lately, it’s worth taking a quick look under the hood. Often, it’s just a small setting that needs a refresh - and fixing it can help Atomize deliver stronger, more accurate recommendations. Here are two quick checks to help you get the most out of your dynamic pricing:  1) Check your competitors Your comp set shapes your pricing recommendations, so it’s important to keep it relevant.  Competitors that regularly differ by more than 20% in pricing might not be the best reference points for your property.  It’s fine to keep an eye on outliers but remember: these competitors directly influence your recommended rates.  Take a few minutes to review your comp set. Are these still the competitors that align with your market and positioning? If not, c

Sometimes, automation needs a human touch. We’re getting ready to launch a new feature in Atomize that gives you more control over your pricing strategy - right when you need it most. You’ll soon be able to manually adjust price recommendation levels for specific stay dates, making it easier to respond to real-world demand, special events, or simply fine-tune the system’s recommendations. This helps ensure that pricing and forecasting is more in line with your expectations.  Why we’re building this You’ve asked. We’ve listened. One of the most common requests we hear is the ability to tweak price levels - raise or lower them for a certain period, or make the strategy more or less aggressive. These requests usually come from:  New hotels with little to no historical data  Busy dates with l

Hi Community.Soon, Atomize, a Mews company will give you a new way to make the most of high-demand moments. Atomize already detects unusual demand patterns - including those driven by events- but with our upcoming Events feature, you’ll be able to proactively add important dates yourself. It’s a smart way to ensure the system stays ahead, even when demand hasn’t started to show, while still benefiting from powerful automated optimization.  What’s coming This new feature gives you a simple, effective way to tell Atomize about events that impact your hotel. You'll be able to:  Add upcoming events and key dates  Reference similar past events to provide historical context  Share expected occupancy levels  Set price boundaries based on your revenue goals  Once added, Atomize will factor your inputs into price recommendations -

Hi Mews Community,Thanks to everyone who joined our recent webinar, Reactive to Proactive: How to Grow Revenue with Atomize RMS. Whether you were able to tune in live or not, we’ve got you covered! Watch the Webinar On-Demand The full recording is now available for you to rewatch or share with your team. It’s packed with actionable insights and real-life results from properties using Atomize RMS alongside Mews to supercharge their revenue strategies. Watch the recording here 👇 What You’ll Learn Here’s a quick recap of the key takeaways:  Why real-time pricing is essential  In today’s fast-paced market, static pricing just doesn’t cut it. We explored why dynamic, real-time pricing is now a must-have—not just a nice-to-have.  How Atomize makes data digestible

If you’re constantly maxing out your lowest room category and upgrading guests for free, it might be time to hit pause. Overbooking your base room types might feel like a savvy short-term move - but it can throw off your demand forecast, impact pricing, and ultimately reduce revenue. Not just in Atomize - this affects any RMS.  Why it matters  When you consistently overbook one room type (often the base category), you’re sending mixed signals to the system: It sees inflated demand for that room type  It doesn’t get accurate data for the upgraded room type  It can’t correctly estimate future demand or set optimal prices And that means your recommendations across both categories could be off - causing a ripple effect that’s hard to catch in the moment but easy to feel in your numbers.  Common causes Your team always sells the lowest room type to stay competitive, assuming free u

Seeing price recommendations that feel too bold? You’re not alone - and you’re not stuck. Let’s break down what could be influencing Atomize to push prices higher than expected, and how a few quick checks can make all the difference.  First, why this matters  Price perception is one of the most common concerns we hear from users. But often, the system’s doing exactly what it’s been told to do - based on your current settings. Without realizing it, some users have minimum prices or offset rules in place that are unintentionally forcing Atomize to aim higher than necessary. The good news? It’s easy to fix once you know where to look.  1. Check your minimum prices and minimum offsets  These two settings can have a big impact on price recommendations - especially if they’re too aggressive.  Minimum price: Sets the floor for what the system can recommend. Too high, and your prices may not flex with d

Noticed some inconsistencies in your price recommendations or KPIs across systems? If something feels off, there’s usually a reason - and it’s easier to fix than you might think. This is one of the most commonly raised concerns from users. When data doesn’t line up, it can feel like something’s broken. But in most cases, the system is working exactly as it should - it’s just missing some key context from you. Let’s break down the most common causes (and what to do about them).  1. Check the report logic  Not all reports speak the same language. Different platforms (your PMS, BI tool, Atomize, etc.) can calculate KPIs in different ways. If you’re comparing reports and something looks off, the first step is to check:  Are the filters aligned?  Is the logic for RevPAR, ADR, or occupancy consistent?  Are you comparing like for like?  Think that

Hey Mewsers 👋 Everywhere you turn, AI is shaking things up. But luckily for hotel revenue managers, it’s changing things for the better!Today’s tools aren't just suggesting prices; they’re reacting to market changes in real time and updating rates automatically. That means less manual work, faster decisions and more consistent revenue for you. But there's a catch. AI doesn’t know your brand, company goals or your local market as well as you. That’s why we’re seeing the best results coming from hotels where humans and machines work together.  3 ways to strike the right balance:  Set your strategy first  AI can’t follow a plan if you haven’t created one first. Define your goals, rate hierarchy and key parameters. Then sit back and let the system do its thing.  Plan for what you can predict  Feed your RMS details on high/low seasons, public holidays and

You know it. We know it. Pricing rooms is no longer a set-it-and-forget-it game.Markets shift fast. So, if you want to grow your revenue and stay ahead of the competition, reacting in real time isn’t just a nice to have; it’s essential.That’s where real-time price optimization (RTO) from Atomize, part of the Mews family, changes the game. Unlike manual updates or slower systems, RTO adjusts your prices the moment the market moves, so you capture demand when it peaks – not after it’s passed.Why does real-time matter?Let’s say a global superstar announces a surprise concert in your city. Demand for rooms skyrockets within minutes.Hotels using Atomize RTO? Their rates adjust automatically, capturing that surge in demand as it happens. That’s revenue flowing in while the competition is still scrambling to update spreadsheets.Hotels still relying on manual updates? It could take hours – or even lo

Hey Mewsers 👋  How competitive are your rates really? Hotel pricing can be a powerful tool to drive revenue, build guest loyalty and put heads in beds. But it's so much more than just being cheaper than the hotel next door.  Here are 5 ways you can make your rates more competitive: React fast to changing demand Demand can change at a moment’s notice. Things like weather, concert announcements and market changes can make demand skyrocket. So, to maximize revenue it’s important to act fast and adjust rates.  Know when to drop rates... or not Not all guests think the same when it comes to price. Some will book at a lower rate. Others just want the room, whatever it costs. Watch how guests respond to pricing changes and keep tabs on the competition to figure out the price elasticity of your rates. Then adjust with purpose.  

When the market shifts suddenly, most hotels are left scrambling to update their prices. But not the smartest ones. The smartest ones are already using AI to optimize their rates, 24/7. Enter Atomize, a Mews company. Our AI-powered Revenue Management System is enabling hoteliers to thrive despite uncertainty, saving them 20–30 hours a month and increasing RevPAR by up to 37%.  Join our live webinar to see how it works and how to make 2025 your most profitable year yet.  🚀 Why attend? This 60-minute session is designed to show you how Atomize can get you ahead in an unpredictable market (and keep you there). You’ll walk away knowing:  Why pricing needs to move in real time – not in your spare time  How Atomize turns complex data into clear, strategic insights  Results Atomize customers are actually seeing in numbers  How it fits seamlessly with Mews to sim

Markets move fast. Blink and you’ve already missed a revenue opportunity.  To keep up (and even get ahead of market shifts), top-performing hotels are switching to smarter pricing tools like Atomize, a Mews company. We’ve built some interactive product tours so you can explore Atomize at your own pace. Click around, get a feel for the platform, and see what it could do for your hotel.  Take a tour – pick your path  Choose a quick self-guided tour based on what matters most to you: 📊 Data-driven insights:Explore how Atomize helps you spot trends and make smarter decisions, faster. 💰 Optimize revenue:See how dynamic pricing keeps your rates competitive and your revenue healthy.

More revenue, less manual work – in the language your team knows best Smarter pricing decisions shouldn’t come with a language barrier. That’s why Atomize, the AI-powered Revenue Management System (RMS) from Mews, is now available in French. If your team is more comfortable in French, Atomize can now fit seamlessly into your workflow. That means automated, data-driven pricing decisions your whole team can understand – and use to unlock big potential.  💡 What is a Revenue Management System (RMS)? If you’ve never used one before, here’s the quick version: An RMS helps hotels set the right price by analyzing data like demand, booking history, and competitor rates. The best ones are easy to use and automate real-time pricing updates so you can earn more while getting time back to focus on higher-value tasks.   Hoteliers using Atomize report up to 37% higher RevPAR