Mews RMS & Atomize (A Mews company)

The latest IDC MarketScape for Worldwide Revenue Management Systems in Hospitality has been published, and we're delighted to share that Mews has been named a Leader. Recognition is always nice. But what interests us most is the reasoning behind it. What’s unique about Mews RMS The IDC MarketScape noted, “Mews is unique in offering native property management, revenue management, and business intelligence from a single platform without middleware or third-party dependencies.” This combined functionality matters because revenue decisions are becoming increasingly complex. Occupancy, demand, guest behavior, distribution channels and market conditions all influence pricing strategy. Yet in many hotels, the data needed to make those decisions still lives across multiple systems. SOURCE: “IDC MarketScape Worldwide Revenue Management Systems in Hospitality 2026 Vendor Assessment”, June 2026, IDC # US53542126.  Mews RMS equips hotel teams for the future  The IDC MarketScape explores how hospit

Lennon and McCartney. Wine and cheese. Milk and cookies. Individually, they’re great. But the magic happens when you put them together. The same goes for Mews RMS and Mews BI. Mews RMS optimizes your prices and automates rate admin while Mews BI shows the impact and reveals insights for future strategy. Like we said: great individually but together, magic. In a first for the hospitality industry, Mews brings both powerful tools together inside the new revenue workspace. In this post, we’ll walk you through why that’s such a powerful thing for customers using Mews every day.   What Mews RMS + Mews BI looks like in practice Here's a quick look at how Mews RMS and Mews Business Intelligence work together and how straightforward it is to use in practice.  For a closer look at how Mews RMS and BI work in practice, book a demo.  Pricing and performance data in the same workspace The calendar view surfaces real-time pricing, occupancy and pickup at a glance – click into any day for an overvie

Pricing used to mean jumping between screens and switching tabs. Different rates, different dates, different space categories, different views. It was enough to make anyone dizzy. But we have good news.  The new unified pricing screen, part of the revenue workspace in Mews RMS, brings everything together so you can review and update all your rates in one screen. All your pricing in one place Whether a rate is being optimized by Mews RMS or managed separately – like a corporate rate, for example – you can now see and manage it all from the same screen. Select the rate or space category at the top and prices update instantly in the calendar view, click into any date for a detailed view, and make changes without switching tabs or losing context. Here's a quick walkthrough of the new pricing screen in action: For a closer look at how Mews RMS could work for your property, book a demo here. What you can do from one screen Navigate between rates and space categories Use the filters at the to

Hey everyone, Some of you heard the announcement at Unfold. Others have seen it on social. But in case you missed it: we just launched Mews RMS – bringing revenue management, strategy and business intelligence inside Mews. No other PMS has embedded RMS and BI functionality like this before. It's a first for Mews, and a first for the industry – and Mews customers using Mews RMS generate on average 13.7% more total revenue per square meter than those without one. In this post, I'll walk you through what we've built and why it changes how hotels approach revenue management.  Why Mews RMS is different Until now, revenue management has always lived outside your PMS – a separate tool, a separate login, data that never quite matched up. With Mews RMS, everything lives in one place, inside the system you already use every day. It’s a difference our customers feel immediately: “What I liked most about Mews RMS was having pricing, pickup and reporting in the same system. As a revenue manager, it

Shorter booking windows, higher guest expectations, rising costs... Every day, hoteliers face more pressure to deliver seamless, profitable experiences – and the solution isn’t working harder, it’s working smarter. Our latest guide, Turn Every Step of the Guest Journey into Revenue, dives into how connected hotel technology and AI can transform the way you run your property. It’s a practical playbook for hoteliers looking to maximize revenue, streamline operations and personalize every guest interaction – without adding more manual work to your team. Inside, you’ll see how AI and smart tools are reshaping hospitality:  Connected operations: When your PMS, revenue management and upselling platforms communicate in real time, every department works more efficiently. Staff have more time for guests, while revenue and guest satisfaction grow naturally.  Real-time revenue optimization: With Atomize and Mews working together, hotels can adjust pricing instantly based on market demand and ava

Whether you’re an experienced revenue leader or just starting to adopt more automated practices, Atomize Revenue Management System gives you the intelligence and operational agility you need to deliver revenue growth. This article gives you an overview of Atomize, explains its core capabilities and links you to deeper guides and step-by-step help. Let’s start with the basics.  What it is Atomize is an AI-powered revenue management system designed for hotels of every size – from single-property independents to global chains. It monitors internal and external signals – like historical booking data and competitor rates – to recommend or automatically set optimal prices. The result: rates that stay competitive, profitable and closely aligned with live market conditions – and your pricing strategy.  How it works  Atomize analyzes data from multiple sources including live and historical booking data in Mews, competitor pricing, and local holidays and events.  Advanced algorithms generate dy

We’re introducing a new update that puts you in charge of who appears in your compset in Atomize, a Mews company. This helps you keep your competitive view accurate, relevant and aligned with your pricing strategy as your market and positioning evolve. What this update unlocks  Choose up to five strategically selected competitors. Five is the right amount to reflect your market accurately without the noise and complexity of oversized compsets.  You can now choose the source of your competitor pricing: either Booking.com or Expedia. So you’re always working with reliable, like-for-like data.  Edit your compset directly in Atomize without needing a support ticket. You can fine-tune who you benchmark against to reflect your competitive environment and update it anytime.  Further fine tune how we shop competitor rates, deciding whether to shop refundable or non-refundable, and base the prices on how many people are in the room.  Why it matters Your compset shapes how you see your market

Meet Fiona. She’s smart, capable — and overwhelmed. And she’s not alone. Like thousands of revenue managers around the world, she’s juggling shifting demand, complex pricing decisions, and clunky, disconnected tools every day. At Mews Unfold, I shared a vision for a better future — one where Fiona doesn’t have to fight against outdated systems anymore, because her tech finally works with her, not against her. 🎥 Watch the Unfold keynoteIn my Unfold presentation, I shared what’s next for Atomize, now part of Mews. Check it out here:  One continuous platform, built for modern hospitalityWe’re moving from two connected systems to one continuous experience.This isn’t just about tighter integration — it’s a step-change in how hotels manage operations and revenue together. Here’s what that means for you: One supplier instead of two: fewer contracts, fewer tools, fewer headaches. A shared roadmap for PMS and RMS: faster innovation with no clunky handoffs. Live data flow between systems: p

Hey Mews Community! Curious about how revenue management is evolving?  👀 Our CEO, Matt, recently shared his perspective on the changing role of the revenue manager, including:  Why revenue management isn’t just about rooms anymore  How technology is reshaping the role into something far more strategic  If you’re a GM, owner, or revenue leader looking to stay ahead of the curve, this one’s for you. Watch the full video here 👇 Curious about what Atomize could do for your business?  You can learn more here. Or reach out to our team and we’ll walk you through it.  

Busy? Want answers fast? That’s why we built Rory - a smart help bot built right into Atomize, ready to give you answers right when you need them. Whether it’s a quick how-to, a feature question, or a troubleshooting moment, Rory’s got you. And here’s the best part: Rory has access to every piece of Atomize documentation. If there’s an answer, Rory can find it - faster than you can open a support ticket. Common Rory use cases  When do price recommendations happen?  How are price recommendations generated/calculated?  Understand the reason behind a price recommendation for a specific date.   Why you’ll love using Rory  Knows everything we know – Rory taps into our full library of documentation, guides, and resources.  Answers in seconds – No more waiting for replies or digging for info.  Built into Atomize – Help is always just a click away.  Helps you help yourself – Learn as you go and feel confident in what you’re doing.   Where to find Rory He’s already live in Atomize. Just lo

Hi everyone, I'm Alexander, part of the sales team here at Mews. Every day, I speak to hoteliers who are doing everything right – smart strategy, great guest experience, solid tech. But when we get to revenue, I often hear the same thing: “Our RMS works well enough.” In 2025, “well enough” usually means pricing is still partly manual, there's friction between systems, and forecasts are short term. And that means missing out on revenue you should be capturing. The good news? You’re already using Mews, so the fix is closer than you think.  Meet Atomize. The future-proof RMS built for Mews. Atomize isn’t just integrated with Mews. It’s becoming part of it. Planned to be fully built within Mews in 2025/6, hotels using both will get more than a smoother connection. They’ll get fully aligned pricing and operations, with one platform powering it all.  Curious about how Atomize could work at your hotel? Leave your details here and we’ll reach out.  What Atomize x Mews looks like in practice: O

Big news: we’re evolving how rate management works in Mews - and it’s going to make your life a whole lot easier. If you’ve ever found yourself juggling dozens of base rates just to manage different seasons, taxes, or guest types, this update is for you. We're moving toward a "Single Base Rate" model that gives you more control, less complexity, and full compatibility with Revenue Management Systems (RMS) - including Atomize. What’s changing? Right now, many hoteliers are forced to create multiple base rates just to support variations like: Seasonal differences in pricing  Guest-specific tax rules (like veterans or government exemptions)  Per-guest adjustments on corporate or special rates This bloats your setup, makes rate management harder, and blocks optimization by RMS tools that are designed to work with just one or a few base rates. We’re fixing that. The new approach Over the next few months, we’re rolling out powerful updates that will let you do more with fewer rates. Here’s w

You might’ve noticed something new. Atomize now looks more like Mews. That’s not just a fresh coat of paint - it’s a sign of what’s next. Mews and Atomize are one team, one platform, and we’re building something bigger: a fully connected way to manage your property and grow your revenue, all from a single system. One platform. One supplier. One less headache. What does this mean for you?  One supplier instead of two. That’s fewer contracts, fewer tools, and fewer headaches.  A shared roadmap between your PMS and RMS - so new features arrive faster, with no clunky handoffs.  Seamless data connection: Pricing decisions informed by real-time performance, availability, and guest behavior data.  Why revenue automation matters Still managing rates manually? That means slower reactions to market demand, time-consuming workflows, and missed revenue opportunities. Hotels that automate pricing with Atomize have seen real results:  Kronen Hotels increased RevPAR by 35% after implementing Atomiz

No more switching tools. No more remembering another password. You can now open Atomize, a Mews company directly from your Mews dashboard - and that small change opens up a whole new level of efficiency. One platform. One login. One less thing to worry about. This tighter connection isn’t just about convenience - it’s a better way to run your business. Here’s what you get:  Fewer vendors. One contract, one team, one platform.  Faster innovation. Mews and Atomize now share a roadmap - so improvements roll out faster.  Smarter decisions. Atomize uses live Mews data - performance, availability, guest behavior - to optimize pricing in real time.  Still pricing manually? Let’s fix that. Manual rate setting is slow, stressful, and frankly, outdated. Atomize takes care of it automatically, adjusting prices based on demand, competition, and booking behavior. And it works:  Kronen Hotels saw a 35% jump in RevPAR.  Frimurarehotellet saves 20-30 hours per Revenue Manager, every single month. 

Tired of juggling duplicate rates just to handle seasonal pricing? Now you don’t have to. With our latest update, you can create dependent rate offsets that vary by dates—helping you account for seasonality while keeping your rate strategy clean, flexible, and revenue-focused. What’s new  Set dependent rates by check-in date: Apply different pricing rules for different seasons or events—without affecting dates that don’t need changes.  No more duplicate rates: Say goodbye to endless rate copies for seasonal pricing. One dependent rate can now handle seasonal adjustments, reducing clutter and simplifying management.  Room-level adjustments made easy: Tailor pricing for different room types without extra steps.  Faster updates, directly in the grid: Adjust seasonal pricing on the fly with fewer clicks, so you can respond to demand shifts faster.  Why it matters Managing rates shouldn’t mean wrestling with a patchwork of workarounds. Seasonal demand is predictable, but without the righ

In a data-driven world, going with your gut on revenue decisions is risky - whether you manage an independent property, a multi-hotel group, or a franchise. Group business can be a profit driver or a silent drain on your RevPAR and TrevPAR. The difference? Knowing when to accept and when to walk away. Here’s how to evaluate group vs. transient bookings so you can make every booking count.  Why consider group bookings?  Predictable revenue: Groups book in advance, locking in occupancy and creating a stable base.  Filling low-demand gaps: Many groups book during off-peak midweeks or low seasons, filling beds when you need it most.  Ancillary spend: Groups often spend on meeting spaces, catering, and events - driving revenue beyond the room.  Lower distribution costs: Direct bookings mean fewer OTA commissions.  Operational efficiency: Pre-set schedules make planning easier for your team.   Why prioritize transient business?  Higher ADR potential: Transient guests often pay more, espe

Let’s get your pricing back on track If your price recommendations feel a bit off lately, it’s worth taking a quick look under the hood. Often, it’s just a small setting that needs a refresh - and fixing it can help Atomize deliver stronger, more accurate recommendations. Here are two quick checks to help you get the most out of your dynamic pricing:  1) Check your competitors Your comp set shapes your pricing recommendations, so it’s important to keep it relevant.  Competitors that regularly differ by more than 20% in pricing might not be the best reference points for your property.  It’s fine to keep an eye on outliers but remember: these competitors directly influence your recommended rates.  Take a few minutes to review your comp set. Are these still the competitors that align with your market and positioning? If not, consider updating your selection to ensure your pricing reflects your true competitive landscape.  2) Review your hierarchies When was the last time you checked your

Sometimes, automation needs a human touch. We’re getting ready to launch a new feature in Atomize that gives you more control over your pricing strategy - right when you need it most. You’ll soon be able to manually adjust price recommendation levels for specific stay dates, making it easier to respond to real-world demand, special events, or simply fine-tune the system’s recommendations. This helps ensure that pricing and forecasting is more in line with your expectations.  Why we’re building this You’ve asked. We’ve listened. One of the most common requests we hear is the ability to tweak price levels - raise or lower them for a certain period, or make the strategy more or less aggressive. These requests usually come from:  New hotels with little to no historical data  Busy dates with local events that aren’t yet factored in  Teams who want to validate and adjust pricing during onboarding or high-pressure periods  Right now, these kinds of changes require support from our onboard

Hi Community.Soon, Atomize, a Mews company will give you a new way to make the most of high-demand moments. Atomize already detects unusual demand patterns - including those driven by events- but with our upcoming Events feature, you’ll be able to proactively add important dates yourself. It’s a smart way to ensure the system stays ahead, even when demand hasn’t started to show, while still benefiting from powerful automated optimization.  What’s coming This new feature gives you a simple, effective way to tell Atomize about events that impact your hotel. You'll be able to:  Add upcoming events and key dates  Reference similar past events to provide historical context  Share expected occupancy levels  Set price boundaries based on your revenue goals  Once added, Atomize will factor your inputs into price recommendations - giving you even more control, without the manual workload.  Why it’s useful Events often mean higher demand - and higher revenue potential. This feature lets you t

Hi Mews Community,Thanks to everyone who joined our recent webinar, Reactive to Proactive: How to Grow Revenue with Atomize RMS. Whether you were able to tune in live or not, we’ve got you covered! Watch the Webinar On-Demand The full recording is now available for you to rewatch or share with your team. It’s packed with actionable insights and real-life results from properties using Atomize RMS alongside Mews to supercharge their revenue strategies. Watch the recording here 👇 What You’ll Learn Here’s a quick recap of the key takeaways:  Why real-time pricing is essential  In today’s fast-paced market, static pricing just doesn’t cut it. We explored why dynamic, real-time pricing is now a must-have—not just a nice-to-have.  How Atomize makes data digestible  Complex data shouldn’t mean complex decisions. Atomize translates your data into clear, strategic pricing moves that save you time and drive results.  The results speak for themselves  Users of Atomize have reported up to 37% hi

If you’re constantly maxing out your lowest room category and upgrading guests for free, it might be time to hit pause. Overbooking your base room types might feel like a savvy short-term move - but it can throw off your demand forecast, impact pricing, and ultimately reduce revenue. Not just in Atomize - this affects any RMS.  Why it matters  When you consistently overbook one room type (often the base category), you’re sending mixed signals to the system: It sees inflated demand for that room type  It doesn’t get accurate data for the upgraded room type  It can’t correctly estimate future demand or set optimal prices And that means your recommendations across both categories could be off - causing a ripple effect that’s hard to catch in the moment but easy to feel in your numbers.  Common causes Your team always sells the lowest room type to stay competitive, assuming free upgrades will cover gaps  Your groups department books everyone into the same category  It’s just become the go-

Seeing price recommendations that feel too bold? You’re not alone - and you’re not stuck. Let’s break down what could be influencing Atomize to push prices higher than expected, and how a few quick checks can make all the difference.  First, why this matters  Price perception is one of the most common concerns we hear from users. But often, the system’s doing exactly what it’s been told to do - based on your current settings. Without realizing it, some users have minimum prices or offset rules in place that are unintentionally forcing Atomize to aim higher than necessary. The good news? It’s easy to fix once you know where to look.  1. Check your minimum prices and minimum offsets  These two settings can have a big impact on price recommendations - especially if they’re too aggressive.  Minimum price: Sets the floor for what the system can recommend. Too high, and your prices may not flex with demand.  Minimum offset: Controls the gap between room types. If this is set too wide, Atomi

Noticed some inconsistencies in your price recommendations or KPIs across systems? If something feels off, there’s usually a reason - and it’s easier to fix than you might think. This is one of the most commonly raised concerns from users. When data doesn’t line up, it can feel like something’s broken. But in most cases, the system is working exactly as it should - it’s just missing some key context from you. Let’s break down the most common causes (and what to do about them).  1. Check the report logic  Not all reports speak the same language. Different platforms (your PMS, BI tool, Atomize, etc.) can calculate KPIs in different ways. If you’re comparing reports and something looks off, the first step is to check:  Are the filters aligned?  Is the logic for RevPAR, ADR, or occupancy consistent?  Are you comparing like for like?  Think that occupancy % could be calculated in different ways: excluding or including certain room statuses, like out of order. Which one are you looking at