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If you’re constantly maxing out your lowest room category and upgrading guests for free, it might be time to hit pause. Overbooking your base room types might feel like a savvy short-term move - but it can throw off your demand forecast, impact pricing, and ultimately reduce revenue. Not just in Atomize - this affects any RMS.  Why it matters  When you consistently overbook one room type (often the base category), you’re sending mixed signals to the system: It sees inflated demand for that room type  It doesn’t get accurate data for the upgraded room type  It can’t correctly estimate future demand or set optimal prices And that means your recommendations across both categories could be off - causing a ripple effect that’s hard to catch in the moment but easy to feel in your numbers.  Common causes Your team always sells the lowest room type to stay competitive, assuming free upgrades will cover gaps  Your groups department books everyone into the same category  It’s just become the go-

Hey Mewsers 👋 If you're running a hotel restaurant, bar, café, room service or even just curious about it – this one’s for you. Mews POS has grown a lot, and fast. We’ve added powerful new features to help you sell more, serve faster and work smarter. Here’s what you may have missed👇  Run automated promos (set it and forget it!) Want to drive revenue during slower hours? Set up fully automated promos like Happy Hour or 2-for-1 cocktails. Just set the rules, pick the time and location and Mews POS takes care of the rest. You can even control where promos apply, like only online, on Mews Terminals or both. Or create segment-based discounts to treat your regulars with targeted offers.   Get versatile with Pricebooks Want to charge less for staff coffee, add a premium for room service or tweak prices by outlet? Easy. That’s what Pricebooks are for. No more messy workarounds or duplicating products. Just flexible pricing that fits your setup perfectly.  Boost Average Order Value (AOV) wit

Seeing price recommendations that feel too bold? You’re not alone - and you’re not stuck. Let’s break down what could be influencing Atomize to push prices higher than expected, and how a few quick checks can make all the difference.  First, why this matters  Price perception is one of the most common concerns we hear from users. But often, the system’s doing exactly what it’s been told to do - based on your current settings. Without realizing it, some users have minimum prices or offset rules in place that are unintentionally forcing Atomize to aim higher than necessary. The good news? It’s easy to fix once you know where to look.  1. Check your minimum prices and minimum offsets  These two settings can have a big impact on price recommendations - especially if they’re too aggressive.  Minimum price: Sets the floor for what the system can recommend. Too high, and your prices may not flex with demand.  Minimum offset: Controls the gap between room types. If this is set too wide, Atomi

Hi Mews Community 👋May brought a fresh batch of updates – here’s what’s new and exciting! 🌟 🚀 New Features 📧 Build custom guest emails your way. You can now design your own branded email templates with the new, easy-to-use email editor in Mews Operations. Build using the new design templates or design from scratch with your own images, customize layouts, and more—no coding needed! But if you prefer code, that’s still available too.   🎓 Elevate your expertise: Mews University Monthly Update  Mews University is expanding your learning opportunities with a brand-new course designed to help you master key features and maximize efficiency. Ready to boost your skills? Try it and create a rate group! 🔁 Improvements 📋 Now even better: Smarter guest data collection with the Check-in form. The Check-in form has been flexible for a while—but now it’s even better. You can customize the data you collect not just from the reservation owner, but also from additional adults and children in the

 Mews Events is currently only available in EU & APAC. Hi Mewsers 👋  Does it take you over 2 minutes to send Group quotes? Do you have event spaces sitting empty most of the time? Not for long. Introducing Mews Events, an add-on specially designed for hotels hosting Groups and MICE. Ideal for independent hotels with or without meeting spaces, it manages everything from function sheets and space reservations to quotes and invoices.   And with automation speeding everything up, you're free to focus on guests.  With Mews Events you’ll enjoy:  Dedicated booking engine to take detailed Group and event requests 24/7  Automated quotes, invoicing and reminders  Flexible function sheets by role  Embedded in Mews PMS (with automated availability blocks, rates, etc.)  And more...   Adding a new tool to your tech stack can be daunting, but Mews Events couldn’t be simpler to use. Training for users takes as little as 15 minutes and it’s fully embedded in Mews, with the same clear design.Ta

🚨 -5°C and still fully operational? That’s just another day in the life of Arctic SnowHotel & Glass Igloos ❄️This iconic Finnish destination is running three restaurants, two bars (including one made of ice!) and complex F&B ops—all powered by Mews. With the Mews Terminal S2, staff are saving 1 hour a day, cutting down errors, and serving guests faster, all from one sleek handheld device. Even in Arctic conditions, everything runs seamlessly with our fully integrated PMS, POS and Payments setup. Highlights: Waitstaff now handle orders + payments from one device Real-time PMS <> POS sync means smoother operations Inventory management and daily reporting made easy Terminal S2 = more tips, happier staff Onboarding? A breeze.  Watch how they make hospitality look effortless, even when it’s freezing:View the full case study + video here

Noticed some inconsistencies in your price recommendations or KPIs across systems? If something feels off, there’s usually a reason - and it’s easier to fix than you might think. This is one of the most commonly raised concerns from users. When data doesn’t line up, it can feel like something’s broken. But in most cases, the system is working exactly as it should - it’s just missing some key context from you. Let’s break down the most common causes (and what to do about them).  1. Check the report logic  Not all reports speak the same language. Different platforms (your PMS, BI tool, Atomize, etc.) can calculate KPIs in different ways. If you’re comparing reports and something looks off, the first step is to check:  Are the filters aligned?  Is the logic for RevPAR, ADR, or occupancy consistent?  Are you comparing like for like?  Think that occupancy % could be calculated in different ways: excluding or including certain room statuses, like out of order. Which one are you looking at

Hey Mewsers 👋 Everywhere you turn, AI is shaking things up. But luckily for hotel revenue managers, it’s changing things for the better!Today’s tools aren't just suggesting prices; they’re reacting to market changes in real time and updating rates automatically. That means less manual work, faster decisions and more consistent revenue for you. But there's a catch. AI doesn’t know your brand, company goals or your local market as well as you. That’s why we’re seeing the best results coming from hotels where humans and machines work together.  3 ways to strike the right balance:  Set your strategy first  AI can’t follow a plan if you haven’t created one first. Define your goals, rate hierarchy and key parameters. Then sit back and let the system do its thing.  Plan for what you can predict  Feed your RMS details on high/low seasons, public holidays and key events so it can make smarter calls.  Stay ready for surprises  From last-minute group cancellations to unexpected concerts, AI re

You know it. We know it. Pricing rooms is no longer a set-it-and-forget-it game.Markets shift fast. So, if you want to grow your revenue and stay ahead of the competition, reacting in real time isn’t just a nice to have; it’s essential.That’s where real-time price optimization (RTO) from Atomize, part of the Mews family, changes the game. Unlike manual updates or slower systems, RTO adjusts your prices the moment the market moves, so you capture demand when it peaks – not after it’s passed.Why does real-time matter?Let’s say a global superstar announces a surprise concert in your city. Demand for rooms skyrockets within minutes.Hotels using Atomize RTO? Their rates adjust automatically, capturing that surge in demand as it happens. That’s revenue flowing in while the competition is still scrambling to update spreadsheets.Hotels still relying on manual updates? It could take hours – or even longer – to react. By the time those rates catch up, bookings have been made at yesterday’s price

Hey Mewsers 👋  How competitive are your rates really? Hotel pricing can be a powerful tool to drive revenue, build guest loyalty and put heads in beds. But it's so much more than just being cheaper than the hotel next door.  Here are 5 ways you can make your rates more competitive: React fast to changing demand Demand can change at a moment’s notice. Things like weather, concert announcements and market changes can make demand skyrocket. So, to maximize revenue it’s important to act fast and adjust rates.  Know when to drop rates... or not Not all guests think the same when it comes to price. Some will book at a lower rate. Others just want the room, whatever it costs. Watch how guests respond to pricing changes and keep tabs on the competition to figure out the price elasticity of your rates. Then adjust with purpose.  "With Atomize, we went from manually updating rates once or twice a week to having rates dynamically adjusted throughout the day. It saves us so much time, and we've b

When the market shifts suddenly, most hotels are left scrambling to update their prices. But not the smartest ones. The smartest ones are already using AI to optimize their rates, 24/7. Enter Atomize, a Mews company. Our AI-powered Revenue Management System is enabling hoteliers to thrive despite uncertainty, saving them 20–30 hours a month and increasing RevPAR by up to 37%.  Join our live webinar to see how it works and how to make 2025 your most profitable year yet.  🚀 Why attend? This 60-minute session is designed to show you how Atomize can get you ahead in an unpredictable market (and keep you there). You’ll walk away knowing:  Why pricing needs to move in real time – not in your spare time  How Atomize turns complex data into clear, strategic insights  Results Atomize customers are actually seeing in numbers  How it fits seamlessly with Mews to simplify operations and give you time back   📅 When and where? English Webinar: 17 June 5pm CET French Webinar: 23 June 11am CET  G

Hey Mews Community 👋 Did you catch our vision for the future of the Guest Profile at Unfold in April? Well, it’s rooted in a simple truth: “If you don’t delight your guests, you don’t have a business.” We all know guests are everything. But too often they’re treated like strangers. And that’s not a staffing issue. It’s a systems issue. One we’re helping solve with Guest Intelligence. 💡 Introducing the Guest Intelligence Series In this new monthly series, we’ll talk through how we’re transforming the Guest Profile from a simple record of a stay, into a dynamic tool to delight guests and grow revenue. Each post will unpack:  What we’ve released  Why it matters for your business  And where we’re headed next  But before we dive into product, let’s go into the wider shift we’re seeing in hospitality. 📊 From RevPAR to RevPAG: Why Guest Intelligence matters Hoteliers have been using RevPAR to measure success for decades. You probably do too! But as Matt, our CEO, puts it: “If RevPAR was

Markets move fast. Blink and you’ve already missed a revenue opportunity.  To keep up (and even get ahead of market shifts), top-performing hotels are switching to smarter pricing tools like Atomize, a Mews company. We’ve built some interactive product tours so you can explore Atomize at your own pace. Click around, get a feel for the platform, and see what it could do for your hotel.  Take a tour – pick your path  Choose a quick self-guided tour based on what matters most to you: 📊 Data-driven insights:Explore how Atomize helps you spot trends and make smarter decisions, faster. 💰 Optimize revenue:See how dynamic pricing keeps your rates competitive and your revenue healthy. 🏆 Competitive advantage:Discover how Atomize tracks the competition, so you’re never left playing catch-up. ✨ Operational efficiency:Automate tasks to streamline operations and save valuable time. 🔮 Forecasting:Get a glimpse of how forward-looking data can sharpen your strategy. Curious about how Atomize could