The Guestbook

Hi Johannes,

We’re currently using Guestbook at two of our properties (mosaichouse.com and themanes.cz)

Overall, it has been working well for us, and we’ve seen a noticeable increase in our direct booking share since implementing it.

There is however some additional administrative work involved. Each eligible booking needs to be manually approved by the hotel on a daily basis, which means handling approval emails every day.

One aspect that turned out slightly differently than we initially expected is the cashback concept. It’s not a direct cash refund, but guests earn points after completing their stay, which they can then redeem for gift cards (e.g., Zalando, PayPal, Amazon, Apple, Tesco, etc.).

So far, we haven’t seen a significant number of new guests coming to us specifically because of Guestbook. It seems more that we are bringing our own guests into the Guestbook ecosystem. However, since it positively impacts our direct booking conversion, we’re satisfied with the overall result.

In our view, it’s a good option especially for smaller, independent hotels that don’t have a custom-built loyalty program.

Let me know if there’s anything specific you’d like to explore further.

HI ​@Jan_Pacal thank you for the Feedback… we are not quite sure if we need it or what the benefits are as we already have a partner in place for google ads and so on.