Whether you’re an experienced revenue leader or just starting to adopt more automated practices, Atomize Revenue Management System gives you the intelligence and operational agility you need to deliver revenue growth.
This article gives you an overview of Atomize, explains its core capabilities and links you to deeper guides and step-by-step help. Let’s start with the basics.
What it is
Atomize is an AI-powered revenue management system designed for hotels of every size – from single-property independents to global chains. It monitors internal and external signals – like historical booking data and competitor rates – to recommend or automatically set optimal prices. The result: rates that stay competitive, profitable and closely aligned with live market conditions – and your pricing strategy.
How it works
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Atomize analyzes data from multiple sources including live and historical booking data in Mews, competitor pricing, and local holidays and events.
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Advanced algorithms generate dynamic rate recommendations that can be manually reviewed or automatically accepted (autopilot mode).
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Generative AI explains every price recommendation, so you understand the reasons behind each update.
Core capabilities
Let’s take a look at some of Atomize’s most powerful capabilities.
Real-time price optimization: Atomize makes up to 150 million calculations per day to update prices in line with demand, keeping rates competitive and capturing revenue that would otherwise be missed.
Autopilot mode: Accept pricing recommendations automatically, saving 20–30 hours each month per revenue manager and ensuring that prices reflect the latest demand.
24-month rate setting: Adjust prices up to 24 months into the future to identify trends and opportunities well in advance.
Group pricing optimization: Quickly generate the ideal and lowest acceptable group rates and evaluate whether it's better to take the group or fill rooms with individual bookings.
Forecasting: Daily, monthly and annual AI-driven forecasts provide a clearer picture of expected performance and help teams compare pacing and results against budget.
Pricing rules and hierarchies: Maintain full strategic control with customizable rules that guide how, when and how far prices can move. Automation handles the heavy lifting while you direct the strategy.
Multi-property support: Centralize your revenue management in one platform for clearer visibility, more coherent strategic control, and higher profits across your portfolio.
What to expect from Mews and Atomize together
Hotels using Mews with Atomize RMS have seen a significant uptick in performance:
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Up to 35% higher RevPAR (Kronen Hotels)
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Around 37% higher ADR (The Local House)
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20–30 hours saved each month (Frimurarehotellet)
Within the first six months of using Atomize, properties that are new to revenue management systems often record a 15–20% RevPAR uplift.
"Instead of checking prices and analyzing market trends, we now start our day knowing Atomize is setting the most competitive rates. It's taken a huge weight off our shoulders and led to a significant boost in revenue."
— Simona Helberg, Front Office Manager, Hotel Sct Thomas
Learn more: Help and resources
If you’re considering getting started with an RMS or want to get the most from Atomize and Mews, reach out to your Customer Success Manager or our Customer Success Team.