Running a hotel has never been simple. Costs are rising, margins are tightening and room rates are under constant pressure. But there’s a powerful opportunity hiding in plain sight – the revenue guests are already willing to spend beyond the room.
Our latest guide, How to Unlock Revenue Beyond Rooms, explores how hoteliers can shift their mindset from RevPAR to RevPAG – revenue per available guest – and capture more value across the entire stay. Based on insights from a global survey of 3,000+ travelers across eight countries, it reveals what guests really want, where they’re spending and how you can turn that demand into new revenue streams.
💸The untapped spend most hotels are missing
Travelers now spend around 30% of their in-destination budget outside the room. More strikingly, 55% of that non-room spend goes to services that hotels could offer themselves – co-working, local experiences, parking, tours and more.
That means every reservation has hidden revenue potential. A $500 room booking could represent more than $700 in total guest spend if hotels successfully capture ancillary demand.
For existing Mews customers, the foundations to unlock this value are already in place. The opportunity lies in rethinking how you use your spaces, how you upsell and how you connect guests with relevant services throughout their journey.
🚲Expand ancillary services with spaces you already have
Many hotels still treat F&B and parking as standard add-ons, but guest expectations are evolving. Our research shows strong demand for co-working spaces, meeting rooms, bike rentals and curated local activities – yet fewer than half of hotels offer them.
This is where flexible inventory becomes a competitive advantage. With tools like Mews Spaces, properties can monetize underused areas by selling them by the hour, day or month – all managed in the same platform as rooms. One in four Mews customers already use Spaces, typically seeing a 5–10% revenue uplift.
Even small changes can make a big difference. Repurposing a quiet lounge into a bookable co-working zone or opening parking to the local community can create entirely new revenue streams without major operational complexity.
💻Upsell earlier – and digitally
Most upselling still happens at the front desk, putting pressure on teams and limiting scale. Yet the highest-value upsells occur earlier in the booking journey, when guest intent is highest.
By using Mews Booking Engine, Guest Portal and Kiosk, hotels can present relevant offers before arrival, during the stay and across the property via QR codes or in-room screens. The result is significant: guests using these digital touchpoints generate three times higher upsell rates and 70% more upsell revenue per check-in than traditional desk-based selling.
It’s not about selling more aggressively. It’s about making the right offers visible at the right moments.
💵Win back off-site spend and attract higher-value guests
Our survey also revealed that most non-room traveler spend goes to F&B and shopping, often outside the hotel. Yet when it comes to spa and wellness, guests actually prefer to buy in-hotel due to convenience. This highlights a clear strategy: invest where convenience wins, and partner locally where specialist quality matters.
Positioning your hotel as the ultimate concierge – recommending, booking and earning commission from trusted local partners – helps you capture value even when services are off-site.
Finally, don’t overlook business and bleisure travelers. Business guests spend 72% more per stay than leisure guests, while bleisure travelers spend 102% more on-property. Offering co-working access, bundled services and personalized upsells can significantly increase lifetime value.
🎯Ready to capture more of every stay?
The shift from room-centric revenue to guest-centric revenue is one of the biggest opportunities in hospitality today. And with Mews, many of the tools to make it happen are already at your fingertips.
Download the full guide, How to Unlock Revenue Beyond Rooms, to explore the data, strategies and real-world tactics that can help you diversify revenue, monetize underused spaces and grow total guest spend across your property.