AI is changing the guest journey. Here’s what that actually means for you.
From booking to check-out (and everything in between), AI is starting to reshape how guests interact with hotels. But what’s really changing? How fast is it happening? And what should hoteliers actually be doing right now?
Built on in-depth research and insights from 18 industry leaders, this report explores how AI will influence guest expectations, hotel operations and commercial performance over the next few years — and how you can stay one step ahead.
View the report here
What’s inside?
A clear view of the future guest journey
See how AI is impacting every stage of the guest experience, from discovery to post-stay, and which moments matter most.
Expert insight, without the fluff
Industry leaders share what the next wave of AI really means for hotels — how guest behaviour is shifting, where automation will speed things up, and which technologies will matter most as we head into 2026.
Practical next steps you can actually use
Checklists, real-world use cases and guidance on where to start, plus examples of how to introduce AI without disrupting day-to-day operations. Think roadmap, not theory.
Who needs to read this?
Hotel owners, operators, general managers and commercial leaders who want clarity on AI’s impact, with insights to build a future-ready business.