You know it. We know it. Pricing rooms is no longer a set-it-and-forget-it game.

Markets shift fast. So, if you want to grow your revenue and stay ahead of the competition, reacting in real time isn’t just a nice to have; it’s essential.

That’s where real-time price optimization (RTO) from Atomize, part of the Mews family, changes the game. Unlike manual updates or slower systems, RTO adjusts your prices the moment the market moves, so you capture demand when it peaks – not after it’s passed.

Why does real-time matter?

Let’s say a global superstar announces a surprise concert in your city. Demand for rooms skyrockets within minutes.

Hotels using Atomize RTO? Their rates adjust automatically, capturing that surge in demand as it happens. That’s revenue flowing in while the competition is still scrambling to update spreadsheets.

Hotels still relying on manual updates? It could take hours – or even longer – to react. By the time those rates catch up, bookings have been made at yesterday’s prices. And that revenue is lost forever.

As Jonathan Anthamatten, General Manager at EMA House, puts it:

I’m happy we decided to use Atomize as our revenue management system. Without it, we would have missed many opportunities to maximize our rates and generate much-needed revenue.

How does Atomize RTO work?

Behind the scenes, Atomize is constantly crunching the numbers. It’s reviewing data from your PMS – pick-up rates, cancellations, historic reservation data – and layering in market signals like competitor pricing, search trends, and local events.

That’s 130 million calculations a day to deliver the right rate at the right moment, across the next 365 days. No manual work. No guesswork. Just optimized revenue, round the clock.

Want to level up your revenue strategy?

If you’re ready to keep pace with the market, capture more revenue, and outperform your competition, it’s time to explore Atomize RTO.