Skip to main content

Hello folks! 

Hope you’re all well! 

You probably knew that you can change the mails that we send out through Mews PMS, or you didn’t, which now means you have something interesting to test out (in your demo-environment first)! Are you aware of the additional value you can create for your guests? 

  

Deloitte wrote a study on personalization and the benefits that are derived through more thereof. In the same study, they write that 2 out of every 3 consumers are more likely to lean towards brands that can predict their needs. If there’s something we’ve learned throughout the years, it’s that people need to eat – so why not introduce a restaurant - or the option to book a table in your own – already in the confirmation email? 

 

 In the same study, Deloitte writes that 75% of consumers spend an additional 37% more with brands that offer them personalized experiences. Broadly speaking, this doesn’t necessarily just apply to consumers in eCommerce, but also guests at your hotel. 

 

It goes to show that with a little more personal ’touch’ in our messaging, we can achieve more with the same guest – potentially. Of course, there are many factors to this, and the number of services offered will also play a big part.  

 

That all being said, there are some short-term actions we can take to add incremental value to our guests. Many of Mews’ e-mail templates can be edited by following these steps. You can find a complete list of our e-mails here. 

  

To understand our e-mails and what they do, it’s important to understand how they are built: 

  • We use HyperText Markup Language (“HTML”), a “language” to format (among other things) text and images. 

  • Additionally, we use “Placeholders”, small ‘snippets’ of code with predetermined behaviour, meant to enrich e-mails with information about the hotel, the guests booking, and more. 

 

There are great posts here on Mews Community, but also an incredible amount of information on how to use HTML overall, and it does not have to be complicated (though I do understand it is if you’ve never used it). There are great editors (free!), that you can use to create emails in a visual editor, that will then provide you with the code that you simply paste in the Mews email editor. One such editor is Beefree. 

 

How are you using e-mails today? Do you feel that you are efficient in your use, or what are some of the things you would like to do even better?  

Please feel free to share below! 

  

Thank you in advance and best regards! 

Helps us sooo much. All the boring information which you have to talk through at the reception or at the telephone and which someone always can state to not have heard, like breakfast times ++ is now in the prestay emails and online check in process. We are a really small hotel with only 17 rooms, so we are very hands on and easy to communicate with anyway, but it saved so much of this boring information communication last summer when we first started with Mews. We have some bucket-list attractions around the corner here which need some explanation too and it helps to have a bit info about this in the e-mails too.

What we miss: Different templates for different seasons/ target groups. We have now a work around with a different language, but that is not optimal. Keep on the good work and make it happen!

​@mats.löfstedt i assume you mean with your comment 

 (in your demo-environment first)! 

that we should be seeing the new email customisation tool there ? but i cannot in any of my 16 demo properties 😶

What do I need to activate 🤣

Hi ​@Karo,

Thank you for the information - it’s great to hear you’re able to add value through these emails, and it’s a wonderful use-case! Having that “boring information” already out the way, you’re able to focus on those meaningful conversations with your guests!

I really appreciate the feedback, and please keep it coming! If you’d love to have a conversation around the email topic, then please don’t hesitate to send me a message here!

If you have specific functionality you’d love to see in Mews, then please head on over to the “Product Ideas Forum” and either upvote a feature, or add a net new request!

Thank you for your engagement 💪🏻

​@mats.löfstedt i assume you mean with your comment 

 (in your demo-environment first)! 

that we should be seeing the new email customisation tool there ? but i cannot in any of my 16 demo properties 😶

What do I need to activate 🤣

There’s no net new customization ‘tool’ per se (in the Mews dashboard), ​@mauritsbots, but there are some tools you can utilize online - Beefree - for instance. The output from that tool - the code - can then be pasted in the editable email templates that you find under ‘Menu → Settings → Property → Guest Experience → Mail Templates’.

You should be able to see the email templates there, but please do let me know otherwise!

Best regards!

Reply


Terms and ConditionsCookie settings