Hi there!
I’m Olivia from the Mews Product team. Welcome back to our Learn & Share series, where we dive into the development and features of our new Guest Portal. If you missed our first post, don’t worry—you can catch up on all the details here.
Today we’re exploring a powerful functionality in our Guest Portal: upselling products while a guest completes their online check-in.
This is a great opportunity for guests to enhance their experience. Now that their trip is approaching and booking it may be a distant memory, guests will be more inclined to add one or two extras to make their stay even better.
And it is also a great way for you to showcase what your property offers and to get some ancillary revenues in.
Our designers have revamped the user experience to improve usability, showcase your offer in the best way and boost conversion. Here’s a sneak peek of the before and after:
On average, we see that 10% of guests who are offered an upsell, convert and add at least one item to their reservation.
Are you ready to turn this on for your property?
First, check-out our step-by-step guide to know how to set-up these product promotions in your system:
A few tips to remember:
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Make it visual - make sure you add a high-quality image and a short and engaging description for each product, we’ve observed this boosts conversion significantly (from 7% to 11% on average),
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Curate your offering - use the ordering number to decide which products to promote first,
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Be notified when needed - turn on the “Create a task when added by a customer through online check-in” option so that you can get everything ready in time for the guest arrival.
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No double purchase to worry about – any product the guest has already purchased earlier in their journey won’t be promoted again.
Looking for some inspiration?
The most popular items to upsell today are breakfast, parking, early check-in and late check-out.
But properties across the Mews portfolio also use it to promote their unique sense of hospitality whether that’s a surfing lesson for early risers, a full pillow & mattress menu for those who would rather sleep in or a “woof package” to welcome four-legged guests in style.
You can also set up “free” upsells for guests to claim the perks which are most relevant to them and help you plan ahead.
Now, we want to hear from you. Which items are you adding to your upselling offer next? Share your ideas and questions in the comments below. We’re excited to hear your insights.
Stay tuned for our upcoming post next month, where we’ll delve deeper into the new Guest Portal and share tools and tips to maximize guest engagement.
And one last thing, if you’re keen to try the New Guest Portal as a beta tester, let us know here.
See you soon!
Olivia
