Let’s get your pricing back on track
If your price recommendations feel a bit off lately, it’s worth taking a quick look under the hood. Often, it’s just a small setting that needs a refresh - and fixing it can help Atomize deliver stronger, more accurate recommendations.
Here are two quick checks to help you get the most out of your dynamic pricing:
1) Check your competitors
Your comp set shapes your pricing recommendations, so it’s important to keep it relevant.
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Competitors that regularly differ by more than 20% in pricing might not be the best reference points for your property.
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It’s fine to keep an eye on outliers but remember: these competitors directly influence your recommended rates.
Take a few minutes to review your comp set. Are these still the competitors that align with your market and positioning? If not, consider updating your selection to ensure your pricing reflects your true competitive landscape.
2) Review your hierarchies
When was the last time you checked your pricing hierarchies?
It’s easy to set them up during onboarding and forget they’re there - but hierarchies play a key role in your price recommendations, controlling relationships between room types and influencing rate movements.
Not sure if you need to review them? Watch for the red arrows pointing up or down in Atomize. These indicators can signal that your hierarchy rules are affecting your prices.
A quick hierarchy check can help ensure your pricing structure is still aligned with your strategy - and help you avoid prices that feel out of sync with demand.
Final tip
Atomize is designed to help you price smarter with less manual work, but your inputs matter. A five-minute check on your competitors and hierarchies could be the quickest way to keep your recommendations sharp and your revenue growing.
Check out our help articles for more information:
Need help reviewing your setup? Reach out to support anytime - we’re here to help.