After an initial phase of renovation, co-owners of Terrace Bay Hotel, Rick and Jarred, needed to maximize revenue. Their next move? To implement Atomize, a powerful RMS (Revenue Management System), alongside Mews PMS. With revenue up 38% after the first year, it turned out pretty well. 
 

Sell every room at the best possible price 
 

Atomize’s smart dynamic pricing transformed the team’s approach, automating manual processes to save time while optimizing rates by room category to maximize revenue. Before, the team would miss revenue opportunities. Now, they don’t leave one dollar on the table.  

Co-owner Jarred Drown describes the day Atomize went online: “The system immediately took over all the manual work. It analyzes the market, evaluates demand and pick-up to optimize our rates every time there’s a shift. This saves us tremendous amounts of time and ensures our prices are always in line with the latest market developments.” 

Return on investment 
 

A question that preoccupies many hoteliers when making purchasing decisions is how long it will take to recoup the cost of new software. Naturally. For Terrace Bay, it wasn’t long at all. After the first year of using Atomize, revenue was up by a staggering 38%. 

“With Atomize real-time pricing, we’ve realized that the ability to adjust rates during these demand surges more than pays for itself. After the first year using Atomize RMS our revenue was up 38%.” 
- Jarred Drown, Co-owner, Terrace Bay 

Smooth sailing at Terrace Bay after Atomize 

• Revenue up 38% after the first year 

• Individual room rates are optimized automatically based on demand and pick-up 

• Revenue workflows are fully automated, removing inefficient manual processes 

• Staff have more time to focus on delivering exceptional guest experiences 

Read more about Terrace Bay’s experience with Mews and Atomize.