When Eccleston Square Hotel added powerful Revenue Management System Atomize to their tech stack alongside Mews, it revealed something surprising. They could be much more aggressive with their rates than they thought. The result? An 18% bump in overall revenue. That's a number worthy of a closer look
Unlocking untapped revenue
Traditional fixed pricing limited the hotel’s ability to respond to market demand, leaving potential revenue untapped. Atomize’s sophisticated algorithms and advanced automation solved that problem. It automatically adjusts prices multiple times a day based on real-time market conditions to capture as much revenue as possible.
“We feel that Atomize is a lot more dynamic than the way that we did revenue management in the past. Our rates change literally up to 3 to 4 times a day, so it’s very fast pacing.”
- Olivia Byrne, Company Director, Eccleston Square
The impact of automated dynamic pricing from Atomize
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18% increase in overall revenue thanks multiple rate updates every day
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Room rates are optimized to be competitive while maximizing profitability
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Pricing instantly adapts to fluctuations in demand and shifts in market trends
Wondering how much you could grow your revenue with Atomize? Fill out this form and our Customer Success Team will be in touch.