When EMA House implemented Atomize, a powerful Revenue Management System and a Mews company, General Manager Jonathan Anthamatten expected a boost in performance. But the actual results – 19% higher ADR and 80% occupancy compared to a 50% local average – blew him away.
Real-time pricing, real revenue growth
Before Atomize, the team at EMA House looked at historic data and competitor analysis to set their rates. But they knew they needed a more proactive strategy. Atomize identifies emerging demand by continuously evaluating forward-looking market data. As a result, it suggests optimized rates instantly without endless manual research.
Now, rates at EMA House are updated automatically in real time, ensuring they're always competitive while maximizing ADR and occupancy.
“I’m happy we decided to use Atomize as our revenue management system. Without it, we would have missed many opportunities to maximize our rates and generate much-needed revenue.”
- Jonathan Anthamatten, General Manager, EMA House
EMA House is outperforming the competition
• 78% higher RevPAR year to year
• 80% occupancy (compared to 50% area average)
• 19% increase in ADR in year to year
Being able to optimize rates in real time according to the most subtle market shifts has created a significant competitive advantage for EMA House. Instead of reacting to competitor strategies, they’re leading with a strategy of their own. And it’s delivering results with 80% occupancy against a local average of 50%.
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Read more about EMA House's experience with Mews and Atomize.