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Benchmarking booking engine

  • 18 October 2023
  • 3 replies
  • 99 views
Hendrik Renken
Userlevel 2

Hey Community, 

We recently  looked at out analytics of how people use our direct booking engine and figured that we loose more than 50% after people place their reservation into the busket. 

I wonder if there are some stats to see what causes this and how that looks like for other Propertys?  

Also wondering how to encourage people in the last step of the booking engine to actually make the booking. 

 

Happy to get some insights here :) 

Best
Hendrik

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Best answer by alzbeta skrabalkova 18 October 2023, 15:54

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alzbeta skrabalkova
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Userlevel 4
Badge +5

Hi @Hendrik Renken, 

that’s a great question. 

What you are looking for is probably Google tag manager together with Mews analytics :) 

There is a great article explaining the functionality here. 

Hope it helps :) 

Alzbeta
Hendrik Renken
Userlevel 2

Hey @alzbeta skrabalkova, 

 

Yes, we have it already connected. Im reffering to the outcome of that and im wondering if loosing 50% of the guest when they are at the last in the booking enginge is an average or if other properties have diefferent results here. 

Ethros
Userlevel 5
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Hey there! I'm still struggling to get GA4 set up properly. I could really use some assistance! Haha! Can anyone out there suggest a freelancer who might be able to help me out? Your recommendations would be greatly appreciated!

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