Hey folks,
Hope you’re all well!
How do you manage rates today? How many hours do you spend manually adjusting rates to ensure you meet the demand and remain competitive in your market both during high-, and low seasons?
It’s no secret that we acquired Atomize – A Mews Company late last year, and since then we’ve done quite a lot to ensure that more hotels, hostels, and other types of properties get as much time as possible back – to spend on what truly matters – your guests!
With Atomize you really have two alternatives – auto-pilot or manual adjustments (with a whole lot of extra insight and data), but regardless of the model chosen, you have access to rich information like your historical data, future forecast, and other key performance indicators like ‘Rev. PAR’, ‘ADR’, ‘Occupancy’, and more!
With the auto-pilot on, Atomize automatically adjust your rates within the pre-determined boundaries you define. The only thing you need to do at this time is to monitor and adjust on a per-need basis, which I would wager takes a lot less time than the alternative.
As mentioned above there’s an additional option, the manual adjustment, really for the ones who want more control over each day. The insights you have access to within Atomize truly make this as easy as it gets. You’re able to view what your competitive set (“compset”) – your competitors – are pricing their rooms for a specific period, allowing you to adjust accordingly.
But how do we manage seasons? In some instances, you need to adjust your prices for seasonality, and with Atomize you’re able to so with just a few clicks. You define your different seasons, and manually specify the price-impact during these.
The price adjustments and the recommendations provided by Atomize will also take into account your immediate surroundings, meaning that if an even like Taylor Swift comes into town, your rooms will be priced accordingly, ensuring you can host as many people as possible – during these times, customers are less price-sensitive, so it makes sense to optimize the price point for these days – maximizing your potential revenue. Real-time rate management is a (not-so) secret weapon!
If the above wasn’t enough, we’ve just touched the tip of the spear on what Atomize might offer your specific needs. One additional feature that may prove useful is quoting and easily doing so within acceptable margins. Atomize will help create a quote and price that considers your situation and forecast, ensuring you’re yet again optimizing potential revenue! Less Excel-sheets, more automation.
If this sounds interesting, please reach out and we’ll go through more details and look at your situation and needs!
On the flip side, if you’re already using Atomize today, I’d love to hear how it’s impacted your operations!
Thank you all in advance and best regards!