In case you hadn’t heard We recently added industry-leading revenue management system, Atomize, to our suite of solutions at Mews  

Atomize, a Mews company, is a transformational revenue management system (RMS) that automates dynamic pricing to reduce manual workload and maximize profitability. Dynamic pricing, the practice of adjusting rates in real-time based on market conditions, has been around for a while. But Atomize kicks it up a gear. Well, several gears in fact. 

In this post, we’ll look at how Atomize outsmarts the competition to help you unlock profit, streamline operations and grow your market share. (Hint: it doesn’t involve price wars or hours staring at spreadsheets ). Let’s get into it. 

Maximize profit: Boost ADR up to 37% while increasing occupancy 

Atomize analyzes vast amounts of data in real time, continuously monitoring market signals to optimize your prices for maximum revenue. 

Crunching more numbers than a busy bingo hall, it analyzes booking pace, pick-up, historic booking data, future market signals, competitor rates and more. Here, Product Director Ellen shows you the basics: 

But here's where Atomize truly shines. It doesn't just follow your competitors’ rates like a lost puppy; it’s way smarter than that. Instead, it evaluates how price changes impact demand, ensuring you're always strategically positioned in the market.  

“Marco Kleiner from Atomize was fantastic. He held our hand through the whole process of implementing Atomize, and already six weeks after deploying Atomize, we saw a noticeable improvement in our revenue,” - Eric Blatter, GM at La Couronne. 

Streamline operations: Save 20-30 hours per month 

Along with complex data analysis, Atomize also brings powerful automation to your back-office operations (potentially saving hours per property, per day):  

• Automate competitor research and analysis: Stop spending hours researching competitor rates and adding them to spreadsheets. 

• Push price updates to Mews automatically: Approved rate recommendations are pushed automatically to Mews PMS, no manual work required. 

• Prioritize your focus: Atomize flags the actions that will drive the most additional revenue, so you use your time most effectively. 

• Switch to autopilot: Let the system take the reins and continuously optimize your rates with no manual intervention. 

• Scale with ease: Swap manual price adjustments for more sustainable practices that support your business growth. 

• Consolidate suppliers: Keep things simple with one supplier for both your RMS and PMS and the benefits of two systems working seamlessly. 

 
With Atomize, you can choose the degree of automation you’re comfortable with. This ability to balance advanced automation with nuanced human control ensures that pricing decisions are data-driven while still aligning with your brand values, goals, and guest expectations. 

“When we started using Atomize, I expected our performance to get better but I was still blown away by the RevPAR increase we saw. What’s best is that we can achieve these amazing results in minimal amounts of time. And if I want to take more time, dive deeper into the data, and refine our overall strategy, that’s possible as well.” 
- Jonathan Anthamatten, General Manager at EMA House 

Stay competitive with the right data 

Once Atomize has taken the burden of day-to-day revenue operations off your hands, you’re free to dedicate more time to tasks that add value.  

An intuitive dashboard (that displays perfectly on any device) transforms complex PMS, market and competitor data into simple visualizations where trends and opportunities are much easier to see.  

It’s sophisticated enough for seasoned revenue strategists and simple enough for team members with zero data expertise. Meaning? Any team, any property, any portfolio can leverage Atomize to inform future decision-making, outperform the competition and grow their market share. 

“Constant change will be the new normal and keeping up with it is the only way to stay ahead. Having the right tech stack makes it much easier and more fun to do that.”  
- Chris Pedersen, CEO of Kronen Hotels 

Elevate your revenue management game  

Atomize isn’t just an RMS; it's your secret weapon to outsmart and outperform the competition. It streamlines operations through intelligent automation, empowers you to make decisions backed by comprehensive market data, and maximizes profit like a Wall Street whisperer. 

We’d love to hear your thoughts on this latest addition to Mews. Get involved in the conversation by replying to this post And if you’d like to know more about Atomize, register your interest here and your Customer Success Manager (CSM) will be in touch.