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Hello Mews Community! 👋

Ever imagined a hotel experience where every guest feels truly known and their preferences are anticipated from the moment they book? That’s the magic of connecting your property management system (PMS) with your customer relationship management (CRM). By uniting these systems, hotels can create seamless, personalized guest experiences and improve operational efficiency.

Here’s a sneak peek at the benefits of a PMS-CRM integration:

1. Personalized Guest Experiences Imagine welcoming a guest with their favorite room ready, a minibar tailored to their preferences, and an invite to try your chef’s latest dish. Integration helps you go beyond the basics to deliver unique, memorable stays.

2. Prioritize What Matters Access to combined data means your team can focus on the guests and accounts that drive your business forward, making prioritization effortless and effective.

3. Loyalty Rewards Your most loyal guests are invaluable. Using insights from integrated systems, you can identify and reward repeat visitors with exclusive events or personalized promotions.

4. Effective Segmentation Use booking histories and preferences to create targeted guest segments. Imagine marketing specifically to luxury travelers or business professionals extending their stay.

5. Increased Efficiency With data flowing seamlessly between PMS and CRM, manual entries are minimized, reducing errors and freeing up your team’s time for guest service.

To read the full article and explore all these insights in detail, head over to our blog!

Question for the Community: How are you currently using technology to personalize the guest experience at your property?

👋🏻 If you’re a Salesforce customer, we have a direct two-way integration in Marketplace you can benefit from “Mews for Salesforce” - with a 30-day free trial! 

Read more about the benefits, capabilities & use cases on the website. 

We are using Smart Host. Are here any improvements with the interface planned?

For eg. We are a leisure hotel and thus it’s important for us to remember who comes with whom. But in Mews we can only make a note but can’t link the profiles or something else.

Thanks @AnnaW for your message. Indeed it is on our radar to be able to link profile. Long term we want to build “a guest eco-system” where you can understand who is the guest and those travelling with them. Though, it is not on our current short term roadmap. We will try to have this in the late 2025. 
Thanks

Hey @AnnaW 😊 the SmartHost integration is built and maintained by the SmartHost team, so they’ll be the best source for information on any upcoming improvements or updates to the connection. 

 

Thanks @AnnaW for your message. Indeed it is on our radar to be able to link profile. Long term we want to build “a guest eco-system” where you can understand who is the guest and those travelling with them. Though, it is not on our current short term roadmap. We will try to have this in the late 2025. 
Thanks

Hey that sounds great. If you need any beta hotel for tests. Please let me know :)

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