Thank you all for your interest and contributions to this beta program.
This beta is now closed and we are finalising the last technical ticket and will be releasing to all Mews users early December.
Hi everyone,
I’m Mathias from the Guest Experience team. Today I’m excited to introduce our brand-new feature, Match & Merge.
But before diving into the details, let me give you some context about why we built this and where we’re heading from here.
Comprehensive guest profiles are invaluable for hospitality. A detailed, accurate profile gives you insight into who your guests truly are. This helps hoteliers to anticipate guest preferences, allowing for personalised experiences that exceed expectations.
Our vision is to empower you to truly understand your guests: their past spending habits, their preferred amenities, and even tiny details like how they take their coffee. Imagine knowing that every time I visit your property, I’ll ask for oat milk with my coffee.
That’s where we’re headed, but first, we need to address one of the biggest challenges you face today: duplicate guest profiles.
Duplicate profiles are a common issue, often caused by third-party OTAs and integrations. These duplicates mean you don't have a clear, comprehensive picture of your guests, which can disrupt the flow of personalized service.
That’s where Match & Merge comes in. This new feature automatically detects duplicate guest profiles based on key details like name, email, and phone number. It saves time, reduces manual errors, and makes sure guest data is consistent and reliable.
Check out the video below to see Match & Merge in action:
With this feature, you no longer need to manually match profiles. The system suggests potential matches through a user-friendly workflow, meaning your guest information stays consistent and accurate.
We’re rolling out Match & Merge to properties from today, and we’ll gradually expand its availability over the coming weeks. However, if you’d like to get early access, feel free to drop a comment below!
As I mentioned earlier, this is just the first step. Next, we’ll be working on new features to help you track customer lifetime spend, offering you a complete view of your guests’ spending patterns.
But I won’t spoil all the surprises just yet—stay tuned for more exciting updates soon!
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