Announcing the keynote speaker at Unfold

  • 28 February 2023
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📣 Unfold announcement 📣


We’re thrilled that Tom Ito, Principal at Gensler and founder of their hospitality practice, has joined #Unfold as our keynote speaker. 

A bit about Tom:
Tom launched Gensler’s Hospitality practice in the late 1990s and over the years has expanded their practice to an international scale, leading some of the industry’s most celebrated mixed-use, entertainment, master planning, and hotel projects. In his keynote, Tom will help to uncover the why, the purpose and motivation behind physical spaces. He will share examples of remarkable hispitality projects that were designed with guest interactions and brand experiences at the heart of the plan. Underpinning all of Tom’s projects are the blending of technology and spaces, advancing mixed-use models and sustainability throughout the physical footprint.

His speech at Unfold, ‘Transformation: Design Strategies for the Human Experience’, will examine the purpose behind physical spaces and explore the benefits of reinventing them.


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If you could ask Tom one question about his experience in hospitality, what would it be? 🤔

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