Jonathan Anthamatten runs six properties in Zurich, welcomes 60,000 guests a year and handles revenue himself – on top of everything else a GM does. And until relatively recently, he set every rate by hand.
On October 20, he’s joining us to talk about what happened when he stopped. He’ll explain what changed, what he still controls and what advice he’d give to anyone thinking about it.
Harry Edwards-Marshall from the Mews RMS team will be there too, covering rate structure, automated pricing and where the results show up.
If you’re still pricing in a spreadsheet, or you’ve been thinking about automating your pricing but still have questions, come and ask our speakers anything.
Most hotel rates still move at the speed of a spreadsheet. Around 72% of revenue managers price manually, and every rate that sits still while demand moves leaves money behind – roughly 13% of additional revenue.
Automating pricing is the obvious fix, but it’s also the one most hoteliers hesitate over. Handing rates to a machine takes a lot of trust.
Hear from someone who already did it. Jonathan Anthamatten runs revenue at EMA House in Zurich alongside a full GM workload, across six properties and 60,000 guests a year. He was one of the first customers on Mews RMS, and he’ll talk through what actually changed, what he still controls and his advice to anyone still pricing by hand.
Can’t make it live? Sign up anyway and we’ll send you the recording.